Tufenkian offers five distinctly different rug collections: Arts and Crafts, Traditional (which includes the Armenian rugs), Modern (which includes the rugs by leading designers), Primitive Chic (inspired by the motifs found in African, South American and Asian cultures) and Classic Tibetan.
The rugs are handwoven with handspun and vegetable-dyed wools in Tibet with the exception of the Traditional collection, which is produced, again by hand, in Armenia. Company founder James Tufenkian has almost singlehandedly revived the art of carpeting making in Armenia, where carpet weaving is said to have originated five centuries before the birth of Christ. In both Tibet and Armenia, where Tufenkian resides part of the year and is involved in building quaint hotels to help boost the country's sagging post-Soviet economy, the company employs progressive work standards, providing food and housing for its thousands of workers in addition to schooling for their children.
Coinciding with the opening of the Los Angeles showroom, James Tufenkian has added a series of rugs called Esfahan to the company's existing Armenian collection that incorporates traditional Middle Eastern motifs and design elements in color combinations that are in harmony with a modern palette. Among Tufenkian's new designs are Jasmine (top right) and Cloudband (middle left). A new line of modern Designers’ Reserve rugs by Barbara Barry also is on view, including Cameo (top left).