Veedon Fleece, the company that produces silky smooth hand-knotted pashmina carpets in Nepal, has invested in large-format looms and “is going great guns” with designers in London, New York and Milan. “In January alone we secured one quarter of our target production for this year,” says founder Adam Gilchrist.
While the British rug firm takes on many private commissions, producing personal armorial, marriage and estate pieces, Gilchrist is fond of the trade—currently his team of Tibetan weavers, headed by a Tibetan monk who also is a master weaver, are working on two large carpets with sophisticated contemporary designs for a house in Palm Beach as well as fulfilling custom orders for other interiors throughout the world.
Veedon Fleece also offers its own line of 20 carpets in a variety of patterns, from contemporary abstract designs to reproductions of traditional patterns. Damascus Shell, which takes its name from the lines in fine Damascus steel, sea weed, mud flats and various other natural phenomena, is a top seller as is Top Shell, which has a series of brushes of color from side to side, some thick and some thin, in various natural colors plus black. “The Loseley sells well in the U.S. especially,” Gilchrist, notes adding, “but then it is an exact copy of an original Agra.”